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fr Comacchio and its Lidi are back to promote themselves on German TV again this year, along with the Adriatic Coast!
A 20-second TV spot tells, through a roundup of vivid images full of sun, sea and colors, about outdoor tourism in Romagna, with images of campgrounds and facilities in the Ferrara, Ravenna and Comacchio Riviera areas and the claim "Adria Romagna, italienisches Dolce Vita" ("Adriatic Riviera, the Italian Dolce Vita").
The campaign will be aired on "Wetter.com" Web TV, and television passages are planned on national private generalist TV channels (PRO 7, SAT 1, KABEL EINS) and specialized channels (SIXX, Sat 1 GOLD, PRO 7 MAXX, Kabel 1 Doku), with programming concentrated on the most strategic time slots, from 5 to 8 p.m. and 8 to 11 p.m., which will guarantee 115 million total contacts.
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