"Comacchio, Ferrara and the Po Delta...all the space for your vacation in the land of dolce vita!"
This is the claim of the new territorial promotion campaign of the province of Ferrara, which has been on air since a few days on TV networks in northern Italy, through the 7 Gold circuit, on the following stations: 7 Gold Telecity, 7 Gold Telepadova, 7 Gold Plus, 7 Gold Sesta Rete, Rete 8 VGA, Antenna and Telelombardia.
The campaign, co-funded by Destinazione Turistica Romagna as part of "Vacanze Natura e Cultura," the project to promote and market the tourism offer of the Comacchio, Ferrara and Po Delta Park territories, will cover Veneto, Piedmont, Lombardy and Friuli Venezia Giulia, as well as Emilia Romagna, of course, and will run until July 30, providing two different formats: a classic 30-second commercial, with six daily airings on each station, and a 180-second infomercial, which will air daily on each station from July 1 to July 30.
After an initial step through which a promotional campaign was launched on social networks and search engines, we, therefore, started with this new promo-commercial campaign, whose target audience was agreed directly with territorial operators who had requested more attention to the neighboring regions from which most of the tourism in the province comes.
An ensemble work carried out in steps and jointly, to ensure maximum media coverage and convey the simplicity with which Comacchio, Ferrara, together with the entire Po Delta, can offer,responding to any need and requirement of tourists and proposing the usual activities, including nature, beaches, art, culture and tradition.
Comacchio and Ferrara are, therefore, ready for the relaunch, inviting tourists and visitors to share a summer under the banner of maximum safety and, of course, beauty, through Unesco World Heritage sites, capable of bringing unique emotions without any sacrifice in terms of offer and experience!
WATCH THE VIDEO
This is the claim of the new territorial promotion campaign of the province of Ferrara, which has been on air since a few days on TV networks in northern Italy, through the 7 Gold circuit, on the following stations: 7 Gold Telecity, 7 Gold Telepadova, 7 Gold Plus, 7 Gold Sesta Rete, Rete 8 VGA, Antenna and Telelombardia.
The campaign, co-funded by Destinazione Turistica Romagna as part of "Vacanze Natura e Cultura," the project to promote and market the tourism offer of the Comacchio, Ferrara and Po Delta Park territories, will cover Veneto, Piedmont, Lombardy and Friuli Venezia Giulia, as well as Emilia Romagna, of course, and will run until July 30, providing two different formats: a classic 30-second commercial, with six daily airings on each station, and a 180-second infomercial, which will air daily on each station from July 1 to July 30.
After an initial step through which a promotional campaign was launched on social networks and search engines, we, therefore, started with this new promo-commercial campaign, whose target audience was agreed directly with territorial operators who had requested more attention to the neighboring regions from which most of the tourism in the province comes.
An ensemble work carried out in steps and jointly, to ensure maximum media coverage and convey the simplicity with which Comacchio, Ferrara, together with the entire Po Delta, can offer,responding to any need and requirement of tourists and proposing the usual activities, including nature, beaches, art, culture and tradition.
Comacchio and Ferrara are, therefore, ready for the relaunch, inviting tourists and visitors to share a summer under the banner of maximum safety and, of course, beauty, through Unesco World Heritage sites, capable of bringing unique emotions without any sacrifice in terms of offer and experience!
WATCH THE VIDEO
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